The former director of sales and marketing at Santa Fe Station Casino in Las Vegas, Robert Rink, went on to purchase Pinnacle Lending Group, Inc., where he serves as president. Robert Rink’s diversified investment portfolio includes part ownership of various Del Taco franchises in Nevada and Arizona.
Like many companies in the restaurant business, the Del Taco brand, which has close to 600 restaurants, was affected by the COVID-19 pandemic. However, it went on to experience a 4.1 percent rise in same-store sales year-over-year and a 0.5 percent increase in revenue for 2020. The company sees positive dynamics emerging out of the pandemic. Del Taco increased its user app base by 38 percent to 1.2 million individuals in under a year. Also, the average delivery check is 1.85 times larger than the in-restaurant average.
The company is launching a novel restaurant prototype that takes advantage of the current environment. The Fresh Flex restaurants will range from less than 1,200 to 2,400 square feet. Models and features include the smaller size drive-thru only, contactless stations for third-party delivery pickup, double drive-thru lanes for delivery driver pickups or mobile orders, and allocated parking areas for customers who prefer to park and eat in their cars. A new personnel management system was also presented, with a focus on improving the customer experience.
